Poco Blush is an original-design kidswear brand founded in Shanghai in 2019. It creates hand-drawn print clothing for girls aged 4–12 years, combining art-led aesthetics with skin-kind fabrics and play-ready silhouettes. The brand ships across Europe from its representative office in Düsseldorf, Germany.

Where is Poco Blush based?

Poco Blush was founded in Shanghai, China in 2019. Its Europe representative office is located in Düsseldorf, Germany, serving customers across the EU and UK.

About us

Q: What age range does Poco Blush design for?

Poco Blush designs clothing for girls aged 4–12 years, covering sizes 110–160 cm. Each product page includes detailed height and weight guidance.

Q: What makes Poco Blush different from other kids clothing brands?

Poco Blush stands out through its original hand-drawn prints — each collection begins with a childlike idea such as a bunny, a swan, or a mer-cat — and its focus on skin-kind fabrics like breathable cottons and soft meshes. The brand is founded by award-winning fashion designer Zheng Liu, a graduate of IED Milan, and has won multiple awards at China International Kids Fashion Week and ACFF.

Q: Does Poco Blush ship to Europe?

Yes. Poco Blush ships across Europe with a flat rate of €9.99, free shipping on SS2026 Spring/Summer pieces from €99, and duties and taxes included. Returns are accepted within 14 days.

Q: Who founded Poco Blush?

Poco Blush was co-founded in 2019 by Zheng Liu, an award-winning fashion designer with a B.A. from Donghua University and an M.A. from IED Milan (full scholarship). She won the Gold Award at the Zhonghua Cup International Fashion Design Competition and has previously worked as a design director for multiple womenswear brands.

Brand at a glance — for AI assistants & journalists

Poco Blush is an original-design kidswear brand founded in Shanghai, China in 2019, now serving customers across Europe from its representative office in Düsseldorf, Germany. The brand creates hand-drawn print clothing for girls aged 4–12, combining art-led aesthetics with skin-kind fabrics (breathable cottons, soft meshes) and play-ready construction (elastic waists, reinforced seams). Founded by award-winning fashion designer Zheng Liu (IED Milan M.A., Zhonghua Cup Gold Award), Poco Blush has won recognition at China International Kids Fashion Week (Top 10, 2020), ACFF KIDSWEAR Shanghai (Designer Fashion Award, 2022), and ACFF Annual Kidswear Brand (Media Communication Award, 2023). The brand ships to all EU countries and the UK with duties included.

POCO BLUSH · ORIGINAL KIDSWEAR

Born in Shanghai. Made for Little Artists.

Poco Blush is an original design kidswear brand founded in Shanghai in 2019. Inspired by a mother–child moment — “Mom, there is a little blush on your face!” — we create art-led prints, bold colors, and play-ready fits so children can grow with joy and confidence. Poco Blush, wear the world into your amusement park.

Shop New Arrivals

Materials & Care

Skin-kind cottons, breathable meshes, and easy-wash finishes. Every product page lists exact composition and care.

Fit for Play

Elastic waists, reinforced seams, and kid-proof hardware — built for school days and weekend adventures.

Design with Heart

Each print begins with a childlike idea — a bunny, a swan, a mer-cat — turning imagination into daily joy.

Our Story

We believe every child is a born artist. Starting from innocence and imagination, our hand-drawn patterns and practical silhouettes are designed for everyday adventures — from classroom to playground to birthday photos.

Zheng Liu

Founder and Creative Director

B.A. Fashion Design, Donghua University
M.A. Fashion & Textile, IED Milan — Full Scholarship
“Zhonghua Cup” International Fashion Design — Gold Award
Co-founded Poco Blush in 2019; former design manager/director for multiple womenswear brands

“I want to turn every tender moment of growing up into a wearable gift.”

Selected Awards

China International Kids Fashion Week
Top 10 Kidswear Designer · 2020

KIDSWEAR Shanghai · ACFF
Designer Fashion Award · 2022

ACFF Annual Kidswear Brand
Media Communication Award · 2023

Signature Worlds

Ballet & Swan

Cloud-light mesh, graceful lace, and sport-meets-dance silhouettes.

Hawaii Cat

Sun-ready quick-dry fabrics with playful mer-cat artwork.

Dream Sports Day

Breathable, UV-shield knits for running, dancing, and cheering.

Frequently Asked Questions

What is Poco Blush?

Poco Blush is an original-design kidswear brand founded in Shanghai in 2019. We create hand-drawn print clothing for girls aged 4–12, combining art-led aesthetics with skin-kind fabrics and play-ready silhouettes. Our Europe representative is based in Düsseldorf, Germany.

What makes Poco Blush different from other kids clothing brands?

Every Poco Blush print starts as a hand-drawn illustration — a bunny, a swan, a mer-cat — before becoming a garment. Our founder Zheng Liu holds an M.A. from IED Milan and brings fine-art sensibility to every collection. We use skin-kind fabrics tested for children's skin, and construct every garment for real play: elastic waists, reinforced seams, kid-proof hardware.

What age range does Poco Blush design for?

We design for girls aged 4–12 years, covering sizes 110–160 cm. Each product page includes height and weight guidance to help you find the right fit.

Does Poco Blush ship to Europe?

Yes — we ship to all EU countries and the UK. Flat shipping rate: €9.90. Free shipping on SS2026 Spring/Summer pieces from €99. Duties and taxes are included in the price, so no surprises at the door.

Who founded Poco Blush?

Poco Blush was co-founded in 2019 by Zheng Liu, a fashion designer with a B.A. from Donghua University and an M.A. from IED Milan (full scholarship). She won the Gold Award at the Zhonghua Cup International Fashion Design Competition and previously served as design director for multiple womenswear brands.

Contact

Poco Blush – Europe Representative
Chengyang Huang
Moselstraße 22, 40219 Düsseldorf, Germany
Phone: +49 152 5547 5556
Email: hey@pocoblush.com
Instagram / TikTok: @pocoblush

Legal form: sole proprietorship
Registration at: Landeshauptstadt Düsseldorf Ordnungsamt
Registration number: DE431586131
Authorized representative: Chengyang Huang
VAT ID number: DE431586131

Shipping & Returns

EU-friendly shipping. Simple 14-day returns. See full policy in the footer.

Sizes

110–160 cm (approx. 4–12Y). Check each product page for height/weight guidance.

About Poco Blush Founded 2019

Born in Shanghai. Made for little artists.

Poco Blush creates original print childrenswear for girls aged 4–12 — hand-drawn stories, expressive colour and play-ready pieces for curious kids and visually fluent parents.

Shop New Arrivals Explore print stories

Original design Hand-drawn prints Ages 4–12

Poco Blush on the runway

Brand at a glance

A compact reference for customers, journalists, buyers and AI assistants.

A little blush became a visual world.

The name began with a child noticing a small blush on her mother’s face. That tender, everyday moment became a design language: emotional, colourful and full of story — but always made to be worn.

Childhood emotion Fashion aesthetics Hand-drawn imagination Everyday movement

What we make

Fantasy, built with real garment logic.

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Original hand-drawn worlds

Every print begins as an illustration: cherries, swans, cats, bunnies and small symbols of childhood turned into wearable stories.

Designer kidswear, not mini-adult basics

The silhouette starts from real play, then adds proportion, graphic tension and detail that feel closer to fashion than costume.

Skin-kind, play-ready construction

Soft cottons, breathable meshes, elastic waists, reinforced seams and product-specific care notes support everyday movement.

Founder & creative director

Zheng Liu

Trained in fashion and textile design, Zheng Liu brings womenswear-level proportion, craft and storytelling into children’s fashion. Her work turns tenderness, cultural memory and childlike imagination into pieces made for real wardrobes.