About us

POCO BLUSH · ORIGINAL KIDSWEAR

Born in Shanghai. Made for Little Artists.

Poco Blush is an original design kidswear brand founded in Shanghai in 2019. Inspired by a mother–child moment — “Mom, there is a little blush on your face!” — we create art-led prints, bold colors, and play-ready fits so children can grow with joy and confidence. Poco Blush, wear the world into your playground.

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Materials & Care

Skin-kind cottons, breathable meshes, and easy-wash finishes. Every product page lists exact composition and care.

Fit for Play

Elastic waists, reinforced seams, and kid-proof hardware — built for school days and weekend adventures.

Design with Heart

Each print begins with a childlike idea — a bunny, a swan, a mer-cat — turning imagination into daily joy.

Our Story

We believe every child is a born artist. Starting from innocence and imagination, our hand-drawn patterns and practical silhouettes are designed for everyday adventures — from classroom to playground to birthday photos.


Poco Blush brand manager at work

Zheng Liu

Founder and Creative Director

  • B.A. Fashion Design, Donghua University
  • M.A. Fashion & Textile, IED Milan — Full Scholarship
  • “Zhonghua Cup” International Fashion Design — Gold Award 
  • Co-founded Poco Blush in 2019; former design manager/director for multiple womenswear brands

“I want to turn every tender moment of growing up into a wearable gift.”

Selected Awards

Hawaii Cat collection

China International Kids Fashion Week
Top 10 Kidswear Designer · 2020

Hawaii Cat collection

KIDSWEAR Shanghai · ACFF
Designer Fashion Award · 2022

Hawaii Cat collection

ACFF Annual Kidswear Brand
Media Communication Award · 2023


Signature Worlds

Ballet & Swan collection

Ballet & Swan

Cloud-light mesh, graceful lace, and sport-meets-dance silhouettes.

Hawaii Cat collection

Hawaii Cat

Sun-ready quick-dry fabrics with playful mer-cat artwork.

Dream Sports Day collection

Dream Sports Day

Breathable, UV-shield knits for running, dancing, and cheering.


Contact

Email: hey@pocoblush.com
Instagram / TikTok: @pocoblush

Shipping & Returns

EU-friendly shipping. Simple 14-day returns. See full policy in the footer.

Sizes

110–160 cm (approx. 4–12Y). Check each product page for height/weight guidance.