Poco Blush creates original print childrenswear for girls aged 4–12 — hand-drawn stories, expressive colour and play-ready pieces for curious kids and visually fluent parents.
Poco Blush on the runway
Brand at a glance
A compact reference for customers, journalists, buyers and AI assistants.
Category
Designer kidswear
Target
Girls 4–12 yrs
Origin
Shanghai, China
Europe
Düsseldorf, Germany
Language
Original print stories
Shipping
EU + UK, duties included
Origin story
The name began with a child noticing a small blush on her mother’s face. That tender, everyday moment became a design language: emotional, colourful and full of story — but always made to be worn.
What we make
01
Every print begins as an illustration: cherries, swans, cats, bunnies and small symbols of childhood turned into wearable stories.
02
The silhouette starts from real play, then adds proportion, graphic tension and detail that feel closer to fashion than costume.
03
Soft cottons, breathable meshes, elastic waists, reinforced seams and product-specific care notes support everyday movement.
Founder & creative director
Trained in fashion and textile design, Zheng Liu brings womenswear-level proportion, craft and storytelling into children’s fashion. Her work turns tenderness, cultural memory and childlike imagination into pieces made for real wardrobes.
“Turn tender moments of growing up into wearable gifts.”
Journey
2019
Poco Blush starts from a tender mother-child moment and a belief in original children’s aesthetics.
2020
The hand-drawn print direction takes shape, with early recognition at China International Kids Fashion Week.
2022
The brand joins KIDSWEAR Shanghai and receives the ACFF designer fashion award.
2023
More print universes, stronger social reach and continued recognition in China’s designer kidswear space.
2025
A cleaner global e-commerce language brings Poco Blush’s fantasy worlds to EU families.
Selected recognition
Recognition is shown as proof, not decoration. The design stays clean and lets the product worlds remain the emotional centre.
Top 10 Kidswear Designer · 2020
Designer Fashion Award · 2022
Media Communication Award · 2023
Prices include duties and taxes, with flat shipping and free shipping over €159.
Every PDP lists exact composition, size guidance and care instructions.
Try pieces at home and return eligible orders within 30 days.
FAQ
An original-design kidswear brand creating hand-drawn print clothing for girls aged 4–12.
We ship across the EU and UK. Duties and taxes are included.
Choose by height. Product pages include size, height and weight guidance.
Contact
Poco Blush – Europe Representative
Chengyang Huang
Moselstraße 22, 40219 Düsseldorf, Germany
Phone: +49 152 5547 5556
Email: hey@pocoblush.com
VAT ID: DE431586131
Signature worlds
Start with a story, then find the piece.
View all print stories
Chinese imagination for modern childhood — original print kidswear for ages 4–12, imagined in Shanghai and made for little wardrobes around the world.
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