About us
POCO BLUSH · ORIGINAL KIDSWEAR
Born in Shanghai. Made for Little Artists.
Poco Blush is an original design kidswear brand founded in Shanghai in 2019. Inspired by a mother–child moment — “Mom, there is a little blush on your face!” — we create art-led prints, bold colors, and play-ready fits so children can grow with joy and confidence. Poco Blush, wear the world into your playground.
Shop New ArrivalsMaterials & Care
Skin-kind cottons, breathable meshes, and easy-wash finishes. Every product page lists exact composition and care.
Fit for Play
Elastic waists, reinforced seams, and kid-proof hardware — built for school days and weekend adventures.
Design with Heart
Each print begins with a childlike idea — a bunny, a swan, a mer-cat — turning imagination into daily joy.
Our Story
We believe every child is a born artist. Starting from innocence and imagination, our hand-drawn patterns and practical silhouettes are designed for everyday adventures — from classroom to playground to birthday photos.

Zheng Liu
Founder and Creative Director
- B.A. Fashion Design, Donghua University
- M.A. Fashion & Textile, IED Milan — Full Scholarship
- “Zhonghua Cup” International Fashion Design — Gold Award
- Co-founded Poco Blush in 2019; former design manager/director for multiple womenswear brands
“I want to turn every tender moment of growing up into a wearable gift.”
Selected Awards

China International Kids Fashion Week
Top 10 Kidswear Designer · 2020

KIDSWEAR Shanghai · ACFF
Designer Fashion Award · 2022

ACFF Annual Kidswear Brand
Media Communication Award · 2023
Signature Worlds
Contact
Email: hey@pocoblush.com
Instagram / TikTok: @pocoblush
Shipping & Returns
EU-friendly shipping. Simple 14-day returns. See full policy in the footer.
Sizes
110–160 cm (approx. 4–12Y). Check each product page for height/weight guidance.